Wednesday, January 22, 2020
Human Resource Management Essay -- Business HR
The Employment relationship is the only reason public and private limited organisations work effectively. The Employment relationship is a fragile tie between an employer ââ¬Å"managementâ⬠and employee ââ¬Å"workerâ⬠. This relationship can be affected by 3 factors which are interests, control and motivation. Employers have to balance these factors in order to maintain a productive working relationship. Employment relationship works like any other relationship, commitment is required from both sides. In this case the employer and employee need to have a form of understanding and objectives need to be in common. This is not impossible therefore both sides agree upon a mutual decision however interests can be opposed and have done so in the past. A recent example of this would be British Airways. British Airways (BA) have successfully operated for the past 90 years however disputes between management and cabin crew may still have occurred. After suffering the recent loss due to the recession, BA decided to make some changes in order to survive in the competitive market. These changes were aimed at workers, especially the cabin crew, BA were to cut jobs and make relevant changes to employees working conditions, in order to make up for the fewer passengers during and since the recession. This has resulted in a trade union called Unite representing 12,000 crew members, stepping in again st this decision upon employees call for help. The situation has spun out of control and BA employees have threatened to take action in form of a strike lasting more than 10 days therefore a big loss for BA, with up to 650 flights operating everyday which is 80,000 passengers, the cabin crew are at the root of the business and can force BA to cease operating, un... ...ship. (Lecture notes) Darlington, R. (2010). Managing the employment relationship.. (Lecture notes) Darlington, R. (2010).Trade Union Regulation of the Employment Relationship. (Lecture notes) Foot M , Hook C (2008). Introducing Human Resource Management. 5th ed. Essex: Pearson Education Limited. 11-14,35-56,90-98. Kane B, Palmer I. (1995). Strategic HRM or managing the employment relationship?. International Journal of Manpower. 16 (5/6), 6-21. Milmo, D. (2010). BA cabin crew hold back on strike date amid hope of deal. Available: http://www.guardian.co.uk/business/2010/feb/25/ba-staff-delay-strike-date. Last accessed 25 February 2010. Nowicki M , Summers J. (2003). The benevolent autocrat: is it the right fit for the times? By now, most managers have hung their autocratic management style in the back of the closet . Healthcare Financial Management. 1 (1), 1. Human Resource Management Essay -- Business HR The Employment relationship is the only reason public and private limited organisations work effectively. The Employment relationship is a fragile tie between an employer ââ¬Å"managementâ⬠and employee ââ¬Å"workerâ⬠. This relationship can be affected by 3 factors which are interests, control and motivation. Employers have to balance these factors in order to maintain a productive working relationship. Employment relationship works like any other relationship, commitment is required from both sides. In this case the employer and employee need to have a form of understanding and objectives need to be in common. This is not impossible therefore both sides agree upon a mutual decision however interests can be opposed and have done so in the past. A recent example of this would be British Airways. British Airways (BA) have successfully operated for the past 90 years however disputes between management and cabin crew may still have occurred. After suffering the recent loss due to the recession, BA decided to make some changes in order to survive in the competitive market. These changes were aimed at workers, especially the cabin crew, BA were to cut jobs and make relevant changes to employees working conditions, in order to make up for the fewer passengers during and since the recession. This has resulted in a trade union called Unite representing 12,000 crew members, stepping in again st this decision upon employees call for help. The situation has spun out of control and BA employees have threatened to take action in form of a strike lasting more than 10 days therefore a big loss for BA, with up to 650 flights operating everyday which is 80,000 passengers, the cabin crew are at the root of the business and can force BA to cease operating, un... ...ship. (Lecture notes) Darlington, R. (2010). Managing the employment relationship.. (Lecture notes) Darlington, R. (2010).Trade Union Regulation of the Employment Relationship. (Lecture notes) Foot M , Hook C (2008). Introducing Human Resource Management. 5th ed. Essex: Pearson Education Limited. 11-14,35-56,90-98. Kane B, Palmer I. (1995). Strategic HRM or managing the employment relationship?. International Journal of Manpower. 16 (5/6), 6-21. Milmo, D. (2010). BA cabin crew hold back on strike date amid hope of deal. Available: http://www.guardian.co.uk/business/2010/feb/25/ba-staff-delay-strike-date. Last accessed 25 February 2010. Nowicki M , Summers J. (2003). The benevolent autocrat: is it the right fit for the times? By now, most managers have hung their autocratic management style in the back of the closet . Healthcare Financial Management. 1 (1), 1.
Tuesday, January 14, 2020
Choosing a Course Book Essay
Every teacher knows the students need a course book. It would seem that a course book is an essential element in any course, at any age, no matter how young or old the students are. Every teacher also knows it should be the best course book possible for those students. But what exactly is the best course book? So, how do we choose the course books we want use with our students? Choosing a course book is not a frivolous matter. When deciding on a course book for the students, we should be making an informed decision. It should be made based on analysis and knowledge. It shouldnââ¬â¢t be made lightly and we shouldnââ¬â¢t feel that ââ¬Ëany old course bookââ¬â¢ will do. Furthermore, we shouldnââ¬â¢t be coerced or bullied into choosing one course book over another, by anyone. Choose your course books based on a clear, detailed analysis of what it offers and what your students need. Many researchers have compiled checklists and guidelines for choosing appropriate course books for different students. Some are more detailed and some are less so, but all deal with more or less the same issues. It is very important to know what to look for when choosing a book. Before choosing a course book for the students in any course, it is important to create a needs-analysis for your own students. What will the students need to know by the end of the course or school year? Once the needs-analysis is done, itââ¬â¢s a good idea to create a list of items that you consider desirable in a course book. Based on these lists, any course book can then be analyzed. Below are a few basic questions (to help get you started) that should be asked when we are in the process of choosing a course book for our classes and our students.
Sunday, January 5, 2020
Of Mice And Men Final Assessment - 910 Words
Amulya Parmar Mrs. Mack American Literature A4 September 29, 2014 Of Mice and Men: Final Assessment What truly is the ââ¬Å"American Dreamâ⬠? Furthermore, during the Great Depression, even the concept of the ââ¬Å"American Dreamâ⬠was not readily available and was no more than a fallacy at the time. For the 2 protagonists in Of Mice And Men, their dream, like many others, was to ââ¬Å"live off the fatta the landâ⬠and become independent. However, this was not such an easy task at the time, not just because of the rough economic times, but because people of that era still had World War 2 still very fresh in their minds, with the harbored hatred and untrust that came along with it. Nevertheless, for the millions who died in the course of the war, this ââ¬Å"American Dreamâ⬠was not only something worth living for it was something dying for too. However, in the novella Of Mice and Men by John Steinbeck, the author emphasizes that the dreams and hopes were delusions and has a grim outlook on living life in search of a dream. The author continually exemplifies th e negative effects of dreams and hopes, specifically the ââ¬Å"American Dreamâ⬠throughout the book. This dream can also be explained by an individual overcoming all obstacles and beating all odds to one day be successful. However, in the setting of Of Mice and Men, it interprets more commonly in relation to owning land, leading a better and richer life, and living an independent lifestyle. Steinbeck uses Of Mice and Men to show how although theShow MoreRelatedJohn Steinbeck: An American Writer During the Great Depression1315 Words à |à 6 PagesMillions of workers have been laid off and struggled in poverty on account of the great depression. Refugees and migrant workers traveled around the state, longing for job. Under that historical background, John Steinbeck wrote this novel in 1937. Of Mice and Men is the second novel of his labor trilogy. It is mainly talk about two migrant workers George and Lennieââ¬â¢s working experience in a ranch. They hope to earn a piece of small land and live together happily in that hard time. It is also called theRead MoreOf Mice and Men - Theme of Loneliness1641 Words à |à 7 PagesOF Mice and Men - Theme of Loneliness Controlled Assessment - Of Mice and Men Of Mice and Menââ¬â¢ is written by John Steinbeck. The novel is set in the 1930s during the great depression in California, America. Loneliness is the consistent theme running through the novel, relating as it does to the other themes namely: broken dreams and prejudice. Steinbeck illustrates through Curleys wife, Candy, and Crooks, three main characters of the novel the great negative effect of lonelinessRead MoreThe Holocaust Of Auschwitz And Buchenwald From 1944-19451633 Words à |à 7 Pagestitle of Maus is the real German translation of mouse.à The characters portraying Jews are all mice, which can be taken variously, both are small and weak, in the opinion of Nazi tormentors, as vermin.à The Germans equally described as cats, the ordinary hunters of mice, and animals that are significantly bigger and tougher.à This representation of real-life figures from the Holocaust as cats and mice is used by Spiegelman to represent the connection between Nazi Germany and Europ ean Jews, who wereRead MoreThe Indelible Problem : Mulk Raj Anand And The Plight Of1030 Words à |à 5 Pagesâ⬠¢ Bonaparte,Napoleon.ââ¬Å"Quotesââ¬âSoftpanoramaâ⬠. www. softpanorama .org/Skeptics/Quotes/napoleon_quotes.shtml. Aug 1, 2014 â⬠¢ Buffon.www.britannica.com/.../topic/.../Georges-Louis-Leclerc-count-de. â⬠¢ Burns, Roberts. www.shmoop.com â⬠º Literature â⬠º Of Mice and Men â⬠º Analysis â⬠¢ Carter, Clay.ââ¬Å"Best Quotes About Human Nature Vol.1â⬠books.google.co.in/books?id=iMauBAAAQBAJ-2014. â⬠¢ Carter, Jimmy, ââ¬Å"Thinks Hamas is a Legitimate Political Actor ...â⬠www.rightlywired.com/jimmy-carter-thinks-hamas-is-a-legitimate-politicRead MoreSummary of Chapter 15 of Management: Theory and Practice, K. Cole. Isbn: 1 74103 241 51049 Words à |à 5 Pagesmanager should have the knowledge to answer these questions and adapt this information to whichever system they may face. This simple goal here is for the reader find answers to these questions throughout the chapter and to engage the reader in a sub assessment. The 2nd part of the introduction is a small scenario of a lower manager that has received information about a new system being implemented. She realizes the changes will be more exciting and better use of resources for the quasi government agencyRead MoreHuman Form Of Prion Disease1521 Words à |à 7 Pagesthe sedentary stage, as the patient no longer has the postural stability to sit upright without support at the end of the sedentary stage (Liberski et al., 2012). Ataxia, tremors and dysarthria also advance in the sedentary stage. In the third and final terminal phase, the patient becomes bedridden and incontinent. This often caused the patients of the Fore linguistic group to live in their own feces and urine. Another common symptom evident in the terminal stage is decubitus ulcers. The patient losesRead MoreSymptoms And Treatment Of Alzheimer s Disease1930 Words à |à 8 Pagesinterleukin-3 in the the CSF of AD patients.à ¹Ã¢ ´ This suggests that interleukin-3 can be a strong candidate for a biomarker in Alzheimerââ¬â¢s Disease. Evidence also shows that the treatment of metal ionophores (PBT2, Prana Biotechnology) on transgenic mice resulted in a decrease of Aà ² plaques and PHF tau tangles, which significantly improved learning and memory performance on the Morris water maze.à ¹Ã¢ µ A follow up study analysed the proteins associated in the synaptic conditions involved with the PBT2Read MoreEffects Of Obesity On The United States And Worldwide2003 Words à |à 9 Pagesreported that high doses of PFOA in rodents did not trigger similar obesogenic effects (Hines 2009, Butenhoff 2004) However, the usefulness of animal data to human health is questioned because of the differences in elimination rates. Monkeys, dogs, mice, and rats have all been found to have substantially shorter elimination half-lives, in the range of hours to days (Olsen 2007). To date, only one study has examined the association between maternal PFC exposure and obesity in adults. Using a cohortRead MoreDual ACC1 / ACC2 Inhibition9209 Words à |à 37 Pagesreduced food-intake in mammals,11 making NDY antagonists drug candidates for the treatment of obesity. Various studies with mice have shown that especially the NPY Y1 and NPY Y5 are important targets for treating obesity.13 The treatment of obesity by NPY Y5 antagonism works in two ways. Firstly, it was found that food consumption was lowered by 10% in diet-induced obese mice. Secondly, the chronic treatment with NPY Y5 antagonists inhibited the reduction of the metabolic rate. This indicatedRead MoreAn Investigation of the Gender Gap of Boys Underachieving in Literacy6323 Words à |à 26 Pagesimpact the attainment levels of boys, particularly in those who do not read for pleasure. LITERATURE REVIEW In 1993 Ofsted reported that boys do not perform as well in English as girls (cited in Bearne, 2004), and more recently the National Assessment of Education Progress (2009) has found that ââ¬Ëfemale students consistently score higher than boys on average in both reading and writingââ¬â¢ (Watson et al., 2010: 356). However this concept is not a new one; researchers for the Gender and Education
Saturday, December 28, 2019
Apartheid Education - the South African Example Free Essay Example, 2250 words
Apartheid served specific interests; the racial characteristics of people was just a reason for the development of inequalities among the population; in fact, the need for the promotion of the rights of a specific class, the rich people, was the most important reason for the appearance and the development of Apartheid. In the study of Vale (2008), it is noted that under the apartheid system three separate traditions English-speaking, Afrikaner, and Homeland co-existed, albeit uneasily, in separate institutional forms (Vale, 2008, 117). In other words, Apartheid supporters made the necessary adjustments to the system s schemes so that it could be easily adopted by the local communities. The development of Apartheid was supported by the media and the press of that period a tool that helped towards the quick expansion of the specific system around the world - especially across Africa. In this context, it is noted that under apartheid, the mainstream Afrikaans media served as vehicles for the ideology of apartheid; since democratization, they have attempted to rid themselves of this ideological baggage, and instead embraced a free-market ideology in which race has ostensibly disappeared (Wasserman, 2009, 61). We will write a custom essay sample on Apartheid Education - the South African Example or any topic specifically for you Only $17.96 $11.86/page Through the above system, it is made clear that Apartheid has been a system served not the need for the creation of a superior social class but the need for supporting the financial needs of the specific class.
Friday, December 20, 2019
Psy 305 Week 7 Individual Assignment Essay - 617 Words
Individual Assignment: Interview Report Cross-Cultural Realities at Work (individual interview report) In this individual assignment, you are required to interview someone who is different from you (see criteria below) so that you may learn from the interviewee and be able to adequately reflect on the questions for analysis as given below. Please make yourself aware of questions for interview and for analysis before conducting the interview. This interview is designed for students who are learning about diversity. Preparation Find someone who meets all three criteria: at least 7 years older or younger than you are; doing work that you may not imagine yourself doing; and culturally distinctly different from you. Conducting the Interviewâ⬠¦show more contentâ⬠¦6. Has this work changed the way you think about yourself and about the world? 7. What are some cultural values that are important to you? [It can be family, work, or interpersonal.] Do you think these are similar to or different from mainstream American culture? Please explain your ideas. 8. What do you like best about American culture? What do you like least? [Even if the person is American, he or she will have an opinion about this question that gives you some insight about how he or she views things from his or her perspective.] Thank him or her again. Analysis of Your Interview and Writing Your Report Think about your interview, the person, and his or her work. Please consider these questions as you write your report for this assignment. Make sure to present a well thought response based on your interview and these questions. 1. First, state who the interviewee is and how does he or she meet the three criteria (all three should be met). 2. What aspects of this persons work determine or indicate his or her status relative to others? 3. What are some of the connections between this persons work experience and gender, race, age, and/or ethnicity, etc.? 4. What kinds of attitudes, values, and behaviors does this persons work culture encourage? 5. What attitudes and values held by this person are similar to your own, and which are different? 6. From this interview, what can give us insight into communicating across cultures or across workShow MoreRelatedHuman Resources Management150900 Words à |à 604 Pagesjobs. Managers and supervisors affected by the elimination of levels were offered promotions, transfers to other jobs in GE Fanuc, or early retirement buyouts. Additionally, employees were promised profit sharing, which has resulted in up to three weeks additional pay in profit sharing bonuses in some years. The test of the change is in the results. GE Fanucââ¬â¢s revenue is up women employees, who composed about three-fourths of the bankââ¬â¢s workers. As a result, several years later about one-fourth ofRead MoreMedicare Policy Analysis447966 Words à |à 1792 PagesSubtitle Fââ¬âRelation to Other Requirements; Miscellaneous TITLE IIIââ¬âHEALTH INSURANCE EXCHANGE AND RELATED PROVISIONS Subtitle Aââ¬âHealth Insurance Exchange Subtitle Bââ¬âPublic Health Insurance Option Subtitle Cââ¬âIndividual Affordability Credits TITLE IVââ¬âSHARED RESPONSIBILITY Subtitle Aââ¬âIndividual Responsibility Subtitle Bââ¬âEmployer Responsibility TITLE Vââ¬âAMENDMENTS TO INTERNAL REVENUE CODE OF 1986 Subtitle Aââ¬âShared Responsibility Subtitle Bââ¬âCredit for Small Business Employee Health Coverage Expenses
Thursday, December 12, 2019
Business Model of Planet Innovation Samples â⬠MyAssignmenthelp.com
Question: Discuss about the Business Model of Planet Innovation. Answer: Planet Innovation: Planet Innovation is one of the major health organizations in Australia, which produces the medical test products for diagnosis of the patients. The organization has transformed itself and introduced rapid and vast innovation in the organization. The organization manufactures innovative devices for the medical identification of the disease. Planet Innovation provides cost effective products to their customer in order to achieve the best place in the market (Langsdon et al. 2017). Many sources have identified the organization as one of the best in the health service industry. It is clearly seen from the growth of the company that it has determined competitive strategic movement for the same. Discussion: The organization has been ranked in the first place in Australia in terms of innovation in business. Indeed the organization has taken innovative strategic moves to conquer the market. The strategic innovation includes the accessing of new business opportunity by thorough research on the market and the potential consumers. The next strategic innovation followed by the organization is to clarify the new innovative business model to every level in the organization and generating new ideas from the intrapreneur within the organization (Bocken et al. 2014). In the final stage, the company has implemented the business model through the innovative strategies. The company follows the stages of business model innovation with a close assessment of the CAGE framework (cultural, administrative, geographical and economical) for meeting the objectives of their business. The business model of Planet Innovation is based on the commercial success in the present market of health industry (Lehoux et a l. 2014). The customer as well as the whole market requires new technological enhancement in the products for the medical service. The company has accordingly designed and implemented their business strategies to capture the market of the health industry. The company has designed their business model to flexible and commercial. This is in fact the unique value of the company to make their business model flexible, and not rigid. The business model design is made such a way that helps the company to implement their strategies without any disruption. One of the major factors of implementing the strategies is by ensuring the resources and capabilities of the organization, which can enable the company to develop their new business ideas to execution. The capabilities of the organization are the industrial designing of the product, innovative mechanical engineering, managing the quality of the deliverable products, software and electronic engineering and so on. The resources the company has in achieving the success are the specialized entrepreneurial team and the innovative technologies for the value propositions of the products (Farla et al. 2012). It is not only the innovative business model and the strategies that has achieved the effect ive result for the organization, but also the inclusive and deep vision of the business personnel of the organization included into this. The company by following their business model strategies has been able to spread the business in the global market. The company has proven that designing and following the right business model and the innovative strategies can elevate a mere service providing company to the top in the specific industrial market and sustainability of the same (Beckmann, Hielscher and Pies 2014). Commonwealth Bank of Australia: Commonwealth Bank of Australia is the most successful organization in Australia in the finance industry. The organization has proved itself the best by identifying the customer issues and the demand and implementing its strategic plan accordingly (www.commbank.com.au 2017). The organization has adopted innovative business model in order to implement the strategies. Remarkable growth of the organization has been noticed in the market, which has made the organization to hold the prior position in the finance industry. The innovative and unique business model and according strategic planning has proved the excellence of the organization in the finance industry as well as in the global market. Discussion: Commonwealth Bank of Australia follows their own innovative business model to plan their strategies in the market of finance industry. The organization has adopted the Oslo Manual, which has helped them to collect data and information on the innovation activities in the specific industry (www.commbank.com.au 2017). The collection of data has helped the company to understand the present and potential market trends and plan their business strategies accordingly. Following the manual has provided the organization interpretative guidance on constituting the innovation area. The business model of the bank has kept innovation at every level of their marketing strategies from implementing the software for easy access of customer to commercialization of the business (Weill and Woerner 2013). The organization has adopted the four dimensions of the innovative business model, which includes product innovation, process innovation, organizational innovation and marketing innovation. Apart from im plementing the strategies in the business, the company has also spread their strategic approach inside the organization in order to execute the innovative business model properly. Strategic approaches like network building, proper value proposition of the product and service, intrapreneurship inside the organization has opened new marketing and growth opportunities for the organization. CSR activities for supporting and elevating the underprivileged community is also one of the strategic movement of the organization that proves the excellence of the company. Apart from adopting the innovative business model the organization has also been actively monitoring the proper implementation of the plan. The company has been improving their manpower resources by investing and empowering their employees, which is undoubtedly helping the organization to receive competitive advantages in the market. The strategies of the Commonwealth Bank of Australia focus on the key priorities of the organization to elevate the business performance for ensuring the growth of the same. The prime focal point of the organization is the better customer service, operational and technological excellence, business banking and the team spirit. The company believes that their advanced manpower resources and technologies will help them to achieve the business model innovation which will ensure the business growth of the company. Not only the bank has its own business strategies to conquer the financial market, but the also the company has been collaborating with the smaller companies in order to build a strong network across the nation as well as international market. No doubt the innovative strategic approach and the implementation of the business model has led the organization to provide the excellent business service (Schlagwein, Thorogood and Willcocks 2014). References: Beckmann, M., Hielscher, S. and Pies, I., 2014. Commitment strategies for sustainability: how business firms can transform trade?offs into winwin outcomes.Business Strategy and the Environment,23(1), pp.18-37. Bocken, N.M.P., Short, S.W., Rana, P. and Evans, S., 2014. A literature and practice review to develop sustainable business model archetypes.Journal of cleaner production,65, pp.42-56. Farla, J., Markard, J., Raven, R. and Coenen, L., 2012. Sustainability transitions in the making: A closer look at actors, strategies and resources.Technological forecasting and social change,79(6), pp.991-998. Langsdon, R., Langsdon, R., Langsdon, R., Vom, E., Joffe, M., Dopheide, S., Langsdon, R., Langsdon, R., Joffe, M., Druce, B., Langsdon, R., Elliott, S., Langsdon, R., Langsdon, R., Langsdon, R., Langsdon, R., Langsdon, R., Langsdon, R., Langsdon, R., Langsdon, R., Elliott, S., Druce, B., Langsdon, R., Langsdon, R., Langsdon, R. and Langsdon, R. (2017).Planet Innovation | Strategic Innovation, Advanced Product Development Commercialization. [online] Planet Innovation. Available at: https://planetinnovation.com.au/ [Accessed 19 Aug. 2017]. Lehoux, P., Daudelin, G., Williams-Jones, B., Denis, J.L. and Longo, C., 2014. How do business model and health technology design influence each other? Insights from a longitudinal case study of three academic spin-offs.Research Policy,43(6), pp.1025-1038. Schlagwein, D., Thorogood, A. and Willcocks, L.P., 2014. How Commonwealth Bank of Australia Gained Benefits Using a Standards-Based, Multi-Provider Cloud Model.MIS Quarterly Executive,13(4). Weill, P. and Woerner, S.L., 2013. Optimizing your digital business model.MIT Sloan Management Review,54(3), p.71. www.commbank.com.au, 2017. [online] Available at: https://www.commbank.com.au/content/dam/commbank/assets/business/can/move-forward/commbank-business-insights-report-unlocking-everyday-innovation.pdf [Accessed 19 Aug. 2017].
Wednesday, December 4, 2019
Lazy Water Case Study
Question: Discuss about theLazy Water Case Study. Answer: Principles of Marketing Assignment Organizations that are sufficiently substantial to be sorted out into vital specialty units confront the test of assigning assets among those units. TheBCG matrix is an efficient tool when it comes to managing a company's portfolio in a vast and competitive market. Through its simple analysis of the enterprise's products and services, maintaining the value and increasing it is achieved for both long term and short term intended products( Ioana B?lescu,2009). All the companys products are grouped into four categories for easier analysis; Dogs: products clustered in this cluster are of minimal growth where they produce low income in the market. Question marks Products in this category have minimal play in the high growth markets Stars: these are Products that have large shares in the market and have also increased growth in the same market Cash cows: Products grouped in this category are of tremendously minimal growth market, but the good thing about them is that they tend to gain a large part of the market low growth markets with significant market share The marketing strategy I would use for lazy water is the relationship marketing strategy. This strategy increases customer relations and engagement through various channels of communication like networking or face to face.The company uses this strategy to its advantage since it will tend to understand its prospective customers on a personal basis and tailor its products on that data.It will also be efficient sine the customer's ideas are out of consideration. This will lead to an increase in the market share of the diverse products of Lazywater water company increasing customer loyalty to the enterprise(Christopher, 2013). Creating identity brand that will enable customers to identify with the brand quickly and identify lazy waters products anywhere further strengthening the relationship. The final phase is the creation of special events for existing prospective consumers based on thighs they care about, target audience e.g. special events for kids which could draw the attention of adult consumers to the brand(Christopher Ballantyne, 2013). Such events are suitable for rewarding loyalty points to the customers which make them feel appreciated when associating with the lazy water brand .this marketing strategy will enable the company to increase its market share in its diverse products. Reference Ioana, A., Mirea, V., B?lescu, C. (2009). Analysis of service quality management in the materials industry using the bcg matrix method. Amfiteatru Economic Review, 11(26), 270-276. Christopher, M., Payne, A., Ballantyne, D. (2013). Relationship marketing. Taylor Francis.
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